There is no doubt that TikTok has taken the world by storm. After all, the app has generated more than 1.5 billion downloads across the globe.
Whether you want to host a TikTok dance challenge or produce informative content, there are creative ways you can do to promote your business on the platform.
This is another space where you can be fun and authentic.
What is TikTok?
TikTok is a video-sharing and social networking app owned by ByteDance.
It is pretty similar to Vine, wherein you can create and share short videos. Most of these videos can last up to 15 seconds. However, users can also connect various clips to come up with a minutes’ worth of recording.
In the same way, users can also upload much longer videos that are recorded outside the app.
It also comes with a live streaming feature and comes with a range of tools and filters that allow you to enhance your videos’ presentation.
The platform also taps into the latest trends and catering to an audience looking for a new and exciting way to connect. Again, based on its downloads, it is undoubtedly hitting high notes with its users.
Now, the question is, how do you come up with a TikTok marketing strategy that drives the best results for your business?
Well, in this post, we will walk you through the ways how you can master TikTok marketing for your business:
Work with TikTok Influencers
Just like with other social media platforms, your brand can tap into influencer marketing to allow you to expand your reach. Influencers present on Twitter have a varying degree of followers, thus, a varying degree of influence.
In general, the more followers an influencer has, the more costly they are to work with. But your ROI potential can be tremendous as well.
As a brand or business, you can connect with these Tik Tok influencers and then try to propose a working relationship with them. It would help if you also were quite strategic on which influencer you wanted to partner with.
If your brand sells jewelry, then approaching a travel influencer might not be particularly the best fit. You must look for influencers within your niche and make sure that that influencer aligns with your brand values.
Depending on your agreement, a Tiktok influencer might:
- Talk about your product in one of their videos on the platform.
- Post all about it in the product description.
- Link out your brand in the description.
You’ve probably seen how successful marketing campaigns run on various social media platforms. TikTok is no different.
Just like with other influential platforms on social media, you need to be smart with the contracts you sign, as well as the people you work with.
Choose a Niche
The thing is, TikTok is more than just publishing the latest dance craze or cute pet videos. No matter what your age, or perhaps niche you’re in, in TikTok, there’s certainly a subject for everything.
By sharing niche content, your target audience will eventually find it, especially if you’re using the right tactics. After you connect with your audience, you can finally start building a strong community that extends beyond the app itself.
At Voy Media Advertising Agency NYC, we always tell our clients that they have to scroll and search on the platform when choosing the right niche. Check how their competition does it, and see if there’s any gap in the market to make their mark.
If you want to reach as many audiences as possible, it would be best to post often. We recommend posting five TikTok videos at most every day.
Apart from that, the best thing about TikTok is that it’s relatively easy to be creative with your strategy. It’s an excellent strategy that you can use to test out various ideas, then see what works best for your business.
Once you come up with the right format, which resonates with your audience, you can replicate it to help build your success.
While it takes a lot of trial and error to find content that will resonate with your audience, posting regularly and often can impact the TikTok algorithm. This means that you can eventually generate thousands of views.
Consider experimenting on what type of content you should put out.
For instance, you run a skincare brand online. You can test whether a makeup tutorial would do well versus doing a related TikTok challenge.
Use TikTok Effects
Tiktok comes with unique effects and features that can make your videos more enjoyable, including music. Users on Twitter usually come with lip-sync style videos wherein the lyrics sing out the most popular songs.
As if they’re creating their music video. Tiktok has every popular song out there without incurring any copyright infringement issues.
If you want to add a song to your video, all you need to do is click the Sounds button on top of a recording screen. Once you open the sound library, you’ll see lots of genres, trending playlists, new releases, or even theme music of a popular video game.
You can pick out the songs you love by only hitting the bookmark icon on the song’s right side.
Set a Hashtag Challenge
Hashtag challenges are a significant thing on the platform. Whenever a user finds a new challenge on the Discover page, millions of users can potentially see it and join in.
You can develop a sponsored hashtag challenge and get a custom banner on the Discovery page.
Once a user clicks on it, they’re then taken to various videos your team created for you. This demonstrates to users the challenge and promoting your brand at the same time.
TikTok is undoubtedly here to stay. Hence, it would make sense if you start dabbling in the platform to know how you can use it to your advantage.
And it would be best to do it now while there is still little competition on the platform.
Have you thought of ways on how you can master TikTok marketing? We would like to hear your ideas in the comments.
Read More – TikTok Success Story