In this day and age, social media has become a powerful tool to create countless businesses. It is not limited to connecting with your classmates or co-workers. Social media has become a popular marketing and promotional tool for businesses.
When you conduct online business using social media platforms it is referred to as Social Commerce. There are various ways you can conduct business via social media. A few of them are:
- You can attract customers and execute orders through DMs.
- You can create Shoppable Instagram posts to allow customers to buy from the platform itself.
- You can also allow customers to buy products instantly from Facebook with the Facebook Shop
- You can even take orders through email, direct messages, and more.
There are over 4.48 billion social media users in 2022 according to the statistics by datareportal. Users are spending a lot of time on the Internet and this pushed the business owners to create their presence on social media.
Social media can give you the chance to better know your customers and build relationships with customers that would be impossible otherwise. Consider implementing social media platforms like Instagram, Facebook, Pinterest, YouTube, Twitter, LinkedIn, etc.
Top 7 Social Media Trends for Ecommerce Leverage in 2022
Explore the key social media trends that you can use for your social media strategy in 2022.
1. Create Content that Inspires and Admire
You want to attract customers in a way that does not feel pushy. How do you take your products in front of customers that do not feel forceful?
The answer is creating content that is relevant and appealing. If you are selling clothes, share photos that are attractive and alluring that customers like to share. Your brand can also become a source of clothing and outfit ideas that increases the engagement of users.
Enticing and captivating content captivates customers’ attention and encourages them to buy from you.
2. Create Consistent Shopping Experience
Social media can allow you to create a persistent shopping experience. For example, users can find your products on Facebook, tap on it and buy directly from the platform. The same is with Instagram’s Shoppable posts.
The seamless shopping experience can make the shopping process as simple as possible. If the buyer gets confused with check out and loses the way, the E-commerce business misses potential sales.
Make the shopping process straightforward and simple to allow users to quickly check out. Apart from the check-out process, make the browsing of products clear.
3. Team Up with Micro-Influencers
Influencers on social media have a huge fan following and people listen to what they say. Hence, collaborating with influencers is a great tactic that can help to widen your reach.
You can really have a real, affordable partnership with influencers that is beneficial for both parties. Influencers have a huge number of followers that help the brand to promote their products to a lot of people. In return for promotion, you can offer your products to the influencer or paid post and videos.
You can leverage influencer marketing at every phase of the customer shopping journey from unveiling a new product to sharing reviews of the product.
4. Include Interactivity and Engagement
Social media is not only about promoting your products and waiting for sales. It is about interaction, connection, and engagement.
You can encourage customers to share a photo or video of your product that they have purchased. This can help to reach your business to their followers. You can create interactive posts like polls and questionnaires to know your customer’s interests.
It is not always that you share your products and services on social platforms. You can also share content that builds the interest and trust of customers like behind the scenes, quotes, informative content, insights, tips, and more.
5. Be Consistent and Limited
Consistency is really important for customer retention. Imagine you do not share any post for two months. This will make users think if the shop is really active or not.
Post regularly on social media. Set a schedule and abide by it. It is advisable to use tools for scheduling your post that make the process quick and easy.
Be careful about posting too much stuff on social media. This will only damage your strategy. Imagine you receive four-five emails a day from the same vendor. You probably get annoyed and move it to the spam list. The same goes for social media. Be consistent in posting but do not flood the content to customers.
6. Utilize Live Streaming Feature
Live broadcast and Live Videos are a great way to connect with your audience in a fun and interactive way along with selling your products.
You can create hype by making some products available only on the live stream. You can exhibit your products in use in the live telecast. Create excitement for live streaming by sharing the countdown with users.
Live videos can create a feeling of urgency amongst users. You can also take advantage of live streaming to announce any great news or new product launch. Platforms like Facebook, Instagram, YouTube offer features for Live streaming.
7. Maintain Uniformity across Platforms
You need to have a related approach across all social media platforms. Be consistent throughout all the social media platforms.
Find out which social media platforms your customers are and where you get more engagement.
Make sure it is comfortable for users to reach you on social media platforms. Be consistent with your name throughout all the platforms.
Social Media can surely unlock the door for marketing and increased ROI. Through the use of social media, you can share content, connect with customers, increase engagement and sales.
Leverage the use of social media with the above trends and turn your efforts into reality. There are many tools available that can help to manage your social media accounts and automate the posting process.
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Gaurav Jain is Co-Founder and Adobe Certified Expert-Magento Commerce Business Practitioner. Being Computer Engineer👨💻 and possessing Extensive Marketing skills he handles all kinds of customer Queries and his Happy😀 & Helping🙏 Nature makes customer’s day Delightful. When he isn’t working, you’ll find Gaurav Reading on Books📖 or Traveling🚗. Also, he is Speaker at Magento Meetups.