Building a remote SEO team has its fair share of advantages.
First, when you hire remote workers, there will never be a shortage of talent. You can choose the best candidates from around the world. It will reduce labor costs if you hire employees from countries where the cost of living is cheaper.
Also, as per studies, remote workers are more productive as compared to employees who work in the office, as there is less distraction, gossip, and meetings.
The way you build your SEO team will depend on your company, industry, and the kind of SEO approach you want to implement. However, most SEO teams will have the same mixture of people and skills.
Here are seven tips that will help you to set up and build a remote SEO team:
Hire an SEO manager
The most critical position that needs to be filled is the role of the SEO manager. The SEO manager will be in charge of finding the keyword ideas that will benefit your business.
The person filling the role will be responsible for determining which blog posts require more links and promotion and optimize the posts so that they rank higher on Google search engine.
There are 200 signs that Google uses while ranking a page. With SEO, building links is only one of the factors Google uses while ranking a blog post.
Other signs like click-through rate, user intent, time spent on the page, and keyword density will all decide your post’s ranking.
Set up link and research teams
Your link building team will perform the outreach needed to generate links to your content. For instance, you can keep 5 to 6 linkers if you intend to post one article weekly and allow them to improve all posts until they rank on top of the search engine.
But your link building team will need email addresses to email people. Thus, you will need a research team. This is the main blockage when it comes to SEO and outreach.
The work of the research team will be to find emails to let the linkers do the outreach needed to build links quickly. Since the task is tedious, you will have to employ experts in the research team.
Hire a content manager
The task of a content manager is to build a brand identity and online presence via creating and distributing multimedia content online.
Other than this, a content manager will also look after these tasks:
- Enhancing performance by effective remote training of employees.
- The person in the role will have to develop content strategies.
- Managing a content team consisting of writers, graphic designers, videographers, and so on.
- Growing an online community
- Tracking that community’s growth, among other tasks.
Thus, the content manager should have an in-depth knowledge of the product or service that the company offers along with the competitors’ marketplace.
In the image below, you will find the responsibilities of a content manager:
Hire content writers
To get quality content, you will need to spend money on skilled content writers. Don’t settle for good writing. Your content team should be familiar with content marketing and SEO. They should also be able to write in versatile tones and be good with communication and meeting deadlines.
Before you hire them, utilize several platforms to find writers, give clear instructions and have expectations, research well, be specific about what you need, and ensure to test your candidates prior to hiring them.
The best writer with extra skills like research, SEO, and publishing will charge high fees. However, you will be saving both time and money, which you can’t if you do it yourself.
Have a design team
You might ignore design as it doesn’t sound like an essential SEO skill. But it’s really vital. Great design will allow your content to stand out, catch attention, and build links.
As per Backlinko, they invest thousands of dollars in designing and coding their definitive guides. As a result, these guides bring them heavy traction.
Choose your training medium
There are several ways to present your training to your team. The medium you choose will be determined by your style and the way your team learns best.
Some options are:
With this training medium, you can schedule regular team meetings for training via video conferencing. The manager who will most likely be the most experienced SEO expert can lead most of the early sessions.
You can also consider implementing an LMS (Learning Management System) to create a self-guided online course. The pros of this approach include the easy creation of more structured lessons and updating them as needed. Also, it will allow you to learn at your own pace.
Establish evaluation and accountability
Having some mechanism for evaluation and liability will make your training program more effective.
Some approaches you can follow are:
Though a traditional approach, it is effective. Consider non-graded quizzes as soon as you complete a lesson. It will help to reinforce and correct learning. By conducting periodic tests, you can determine how much learning has been retained.
You can design either simulated or “real life” projects where the learners can be asked to demonstrate the app’s lesson.
For instance, you can give a keyword research lesson and ask the learners to find fifteen new keywords a website needs to target and explain why.
After you give a lesson, for some period of time, monitor the team’s work relating to the lesson, and search for signs of implementation of the principles that have been learned. Ensure to meet with the learners occasionally to get feedback.
Setting up and building a remote SEO team will take time and effort. But it is worth it in the end. You will have access to unlimited talent to choose from; it will reduce labor costs and increase productivity.
Start by hiring an SEO manager, set up a link and research team, hire a content manager, hire content writers, set up a design team, choose your training medium, and establish evaluation and accountability.
About the Author:
Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.