IdeazInc. worked in collaboration with TBWA to design and develop the website for Pedigree India. The website is visually engaging, highly informative and fun to explore. The brief was to develop a clear, engaging and easy-to-use website that would offer a huge amount of information for dog owners and dog lovers. The website is based on a content management system. It has a lot of features including a product catalogue, social bookmarking and sharing features, a Select-A-Dog application among others. It enables users to choose from a list of community areas where dog owners can network and connect with other dog owners. They can share photos, videos and experiences in an online community.