With the launch of Smart Enterprise Processes, Genpact introduced a suite of services which focused on delivering higher returns on investment by effective management and optimisation of business processes. The challenge was to take complex ideas and translate them into visuals which were simple and tangible. IdeazInc worked with the Genpact SEP team and developed the complete communication design scheme for SEP. This included a series of posters, brochures, whitepapers and a micro-site for SEP.