When HP Threads came to us with the task of refurbishing their brand identity, we knew we had to knit a good yarn. To develop brand communication and design for the largest exporters of cotton specialty yarns and cotton sewing threads in India was, indeed, a challenging task. A vibrant palette of colours, sleek designs and revamping at various levels were necessary to bring about the change. Further, we incorporated stylized Indian motifs to retain the traditional flavor. The result was a website that appealed to both international as well as local audiences. Ideazinc was responsible for creating the online presence, product packaging and marketing collaterals for HP Threads.
