Ideazinc has been handling the digital presence of Volvo Car for the past four years. Adventures have been far too many to put down in writing, but the best past is the journey with Volvo. Handling their online presence along with their social media has been a challenging part, but when IdeazInc was briefed on the Volvo World Golf Challenge in India, we knew we had a lot to look forward to.
This is a one of a kind event which will be run by the Volvo Car Corporation in India and the PGTI – the Professional Golf Tour of India across the nation.
Each Volvo dealership will host a golf tournament this year which will be supervised by the PGTI. The best-placed finishers at each event will qualify for the national final in New Delhi later in the year, at which the two leading golfers will win an invitation to compete in the World Final next January.
The Volvo World Golf Challenge will be broadcast on national television and will offer a potential combined household reach of more than 100 million viewers.
IdeazInc has been at the forefront of developing the online strategy of this event along with several key partners. All areas such as response management, overall management of data, content, upgrading data will be taken care of by the Ideazinc team. Know more about the Volvo World Golf Challenge at www.volvoworldgolfchallenge.in